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Creative process for Cajoma project
THE CLIENT THE BRIEF Art Direction, Branding, Stationery THE ANSWER
Spending a week on Cajoma Sail Yacht is a dream. Luxury and Indonesian authenticity are the values of this boat. The logotype is based on the addition of a Boat Helm to an Indonesian Batik pattern. The potential client can feel the quality of the boat, but also it’s Indonesian origins. The brand identity was declined on items for the crew of the boat, food menu and different supplies. Cajoma is a Sailboat offering cruises accross Indonesia. It is located in Komodo and designed in the traditional Indonesian way.
Creative process for Cajoma project
Creative process for Cajoma project
Creative process for Cajoma project
Creative process for Cajoma project
Creative process for Cajoma project
Creative process for Cajoma project
Creative process for Cajoma project
Creative process for Cajoma project
Creative process for Cajoma project
Creative process for Cajoma project
Creative process for Cajoma project