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Creative process for El Loco project
THE CLIENT THE BRIEF Art direction, Layout Design, Magazine design THE ANSWER
I first built solid grids and layout templates. Then, I played around these grids using colours, shapes, patterns and text blocks. The result is unconventional. In this kind of project, I learned that it’s compulsory to know very well the rules of layout building. Its important to get a strong basis and to manage well typographic or layout rules. Only once it's well managed, it's possible to go crazy and adventurous with the layouts you create. Some parts of the project are fictional, they were not produced for the client. «El Loco» litteraly means «The Crazy». This magazine is a creation of Marcelo Joulia, the C.E.O. of Naço Architectures.
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project
Creative processs for El Loco project