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Creative process for The Smile Bar project
THE CLIENT THE BRIEF Art Direction, Branding, Stationery, Interior Design THE ANSWER
The Smile Bar is the first teeth Whitening bar in Hong Kong. Inspired by a Swedish concept, it gives people a better smile. I chose to create a very simple logotype to make people understand easily this innovative concept. The Dark Red colour was a request from the client. It was interesting to decline this identity on all the communication items of the Brand, and to apply it on the design of the first Shop in Hong Kong. The Smile Bar specializes in giving beautiful smiles thanks to its innovative center for teeth whitening.
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project
Creative process for The Smile Bar project